Ashley Riddle is a Planning & Operations Specialist at Custer Burish Financial Services, where she supports both client service and the firm’s operational effectiveness with care, precision, and professionalism. She brings strong administrative expertise, operational insight, and a collaborative approach to her work, helping ensure internal processes run smoothly while supporting a high standard of service for clients and colleagues alike.
Ashley’s professional background includes roles with Lincoln Financial, where she partnered closely with the Chicago office to support daily operations, and UW Health, where she served as an Executive Assistant. These experiences helped shape her strategic mindset, commitment to service excellence, and ability to streamline processes while supporting leadership teams with integrity and efficiency.
In her role at Custer Burish Financial Services, Ashley contributes to both the client experience and the day-to-day coordination that helps the firm operate effectively. Her work reflects the firm’s commitment to empathy, integrity, innovation, and excellence, and she is known for her thoughtful support, attention to detail, and team-oriented approach.
Outside of work, Ashley enjoys spending time with her husband and their two young children, creating new memories and embracing family adventures. She also has a deep and enthusiastic interest in rocks, gems, and minerals, a passion she looks forward to sharing with her children as they grow.